CribMaster Enhances Customer Experience with Rebrand

CribMaster Enhances Customer Experience with Rebrand 

Marietta, GA – August 28, 2015 – CribMaster, a global leader in inventory and asset management solutions for industrial environments, today introduced the company’s redesigned website and logo. The rebranding reflects the company’s significant growth over the last three years and reinforces its commitment to providing innovation, quality and commercial excellence to its customers. 

Established in 1992 to solve manufacturers’ challenges managing indirect production materials, CribMaster was acquired by Stanley Black & Decker in 2011. The CribMaster rebranding aligns the STANLEY and CribMaster brands, strengthening CribMaster’s global market position and enhancing how its customers and suppliers engage with the company online. 

―Our brand needed to reflect CribMaster’s commitment to delivering a seamless experience to our customers and partners,‖ says Jon Safran, president of CribMaster at STANLEY. ―The new look and feel represents the evolution of our brand and vision for the future, where we accelerate the introduction of innovative solutions that enable our customers and partners to achieve their operational goals. The website invites open dialogue with our customers.‖ 

An integral part of CribMaster’s rebrand is its new website. With a simplified navigation structure, the site helps visitors quickly locate company news, events, webinars and other information. The new website showcases a distributor locator, which enables users to easily identify industrial distributors that offer vendor-managed inventory programs based on CribMaster solutions. The new website also features easier access to a portal for distributors and manufacturing customers to access technical support, marketing material and documentation that supports their use of CribMaster solutions. 

Comprised of a wordmark and symbol, the new CribMaster logo represents the brand’s strong software platform, which is at the heart of its wide inventory and asset management solutions portfolio, and its focus on industrial environments. 

The rebrand will be rolled out across all CribMaster communication channels and products from now through 2016. 

About CribMaster 

CribMaster, a STANLEY brand, is a global leader in inventory and asset management solutions for industrial environments. CribMaster solutions provide real-time intelligence to ensure that the right assets go to the right workers at the right time—reducing operational costs, increasing productivity and improving safety compliance. Headquartered in Marietta, GA with offices in Europe, CribMaster has more than 5,000 customers in 36 countries. For more information, visit